What are AD Groups used for? An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.
What’s an AD group? An ad group contains one or more ads that share similar targets. Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.
What is a group type? Group Types. Group types allow you to organize your groups in different categories and associate certain metadata with a group.
What are ad group types? There are two types of groups in Active Directory: Distribution groups: Used to create email distribution lists. Security groups: Used to assign permissions to shared resources.